At the age of 19, young french Jean Baptiste Fort visits Hollywood and finds himself taking pictures in the Warner Bros studios on the television set of the series "Friends". The photographs are later published in the magazine "Generation series" and the project "2nd world" which triggered a more serious interest in photography that gradually developed ever since.

In 2004, his interest shifts from new technologies to cementing a name in the creative world. He opens his own design agency in Minsk, Belarus working with international companies and advertising agencies as Publicis and forging a path to his influential beginnings in fashion photography.

Since then, Jean Baptiste has become an established name within the fashion industry with an impressive client list. Shooting for publications including Vogue, Elle, Hola, Fhm and L'officiel, working with agencies such as Ford, Elite, Metropolitan, etc...and collaborating with designers as Triumph, BCBG maxazria, Tom Ford, Lanvin, Dior, Cavalli, Leonard, Celine, Hermes, etc.

Since 2010 he lives in Barcelona.